Distinguished scholar George Gerbner has asserted that those who control a society's stories have the power to shape that society's values (cultural hegemony). Who has control over your stories? Who do you want to have that control? Does who tells a story matter? Does MTV give an accurate voice to your stories? How does commercial control (i.e., control by those who are primarily interested in selling things) of media influence the kind of stories our society hears? Give some examples from the movie to illustrate your points.