Problem
Blood Bananas case: Chiquita in Colombia
a) What are five types of external environment of Chiquita at the time setting of the case: political/regulatory, economic, social-cultural, technological, and physical environment.
b) Do you think Chiquita, or its managers had a choice? Why or why not?
c) What would you have done between 1997 and 2004 if you were part of team?
d) What other companies or industries do you think should be worried about Chiquita's experience?
e) How does this case change your perspective on doing business abroad?
f) What can CEO Fernando Aguirre do to restore Chiquita's reputation and ensure future competitiveness? What do you think about Chiquita's current marketing strategy?