Assignment task:
Company: Unilever
Where is your company located on the product-process matrix? Explain.
How does capacity play a role in your company? Does capacity management present them with any special challenges?
Does your company need and use excess capacity? Explain. What forecasting components are present in the demand for your products (trend, seasonal, cyclical, random components)? Does your company use short/medium or long-term forecasting? What are the difficulties in forecasting demand for your company?