How does boston harbor cruises use the concepts of, Project Management

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How does boston harbor cruises use the concepts of

1. On what main variables had Boston Harbor Cruises focused in segmenting its markets?

2. Which target-marketing strategy best describes the efforts of Boston Harbor Cruises? Support your choice.

3. How does Boston Harbor Cruises use the concepts of differentiation and positioning to build relationships with the right customers?

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Project Management: How does boston harbor cruises use the concepts of

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