Discussion Post: Advertising Management
• How does Avon's new strategy change the promotion mix? How do the elements of the new promotion mix support each other?
• What are Avon's objectives for its catalog, print and television campaigns?
• What advertising message(s) should Avon communicate with its new programs, and what message execution style(s) would you recommend? How would you measure the effect of the new campaigns?
• What consumer or sales force promotions would you recommend to Avon?
• Is the Women of Enterprise Award public relations activity appropriate for Avon?
• In foreign markets, should Avon stick with its traditional personal-selling strategy, or should it employ the newer strategy it is developing for the United States?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.