Discussion Post: Impulse Buying- Why You Buy Stuff You Don't Need
The study of consumer behavior is all about how consumers are wired when it comes to (i) making their purchase decisions, (ii) the entire journey leading to the purchase, and (iii) what happens after the purchase. You learned about the Maslow's hierarchy of needs and factors affecting consumer behavior. In the video provided int he link below, you will learn about impulse buying. Watch the video carefully, take notes, and answer the questions that follow:
YouTube Video: "Impulse Buying: Why You Buy Stuff You Don't Need"
• In addition to the various brain components, how does an individual's personality impact their likelihood to make impulse purchases?
• What are ways retailers attempt to persuade you to make impulse purchases?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.