How does advertising alter our definition of need


Problem 1: Which of the "four tools for persuading audiences" is most interesting to you, and why? Give at least one specific example from your own or another person's experience in your explanation.

Problem 2: How does advertising alter our definition of "need?" How can media literacy help us better recognize our real needs? Explain and give a few specific examples from your own experience.

Problem 3: Compare and contrast the four "different perspectives on news" in terms of which ones better serve the public when defined as "a society of citizens" rather than "consumers to be marketed toward?"

Problem 4: Give one specific example of how you or others might be more media literate in your news content exposures?

Problem 5: Give one specific example of how you or others might be more media literate in one of the following three areas: competitive experiences, social networking experiences or acquisition experiences?

Problem 6: Which type of learning ladder under the heading "Illustrations of Milestones" is most important to you as you think about the need to increase your own levels of media literacy? Cognitive? Emotional? Moral? Or aesthetic? Explain and give examples.

Problem 7: Which of the four areas in the section titled "evidence for harm" concerns you most, and why? Give a specific example from your or another person's experience.

Problem 8: Explain the difference between localism and efficiency, and then state and support your own value position with explanation and specific examples.

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