Homework: Advertising Appeals
How does advertisement get you to do something or "appeal to you to get you to buy"?
Advertising appeals are designed to stimulate a consumer need or want that will ultimately become an exchange.
Common advertising appeals include health, fear, admiration, convenience, fun and pleasure, vanity, and social consciousness. Find two examples of online advertisements that use one of these appeals, (you can search product websites, YouTube, and/or Facebook. For each ad, identify the advertising appeal and explain how that appeal is appropriate given the target market.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.