How does a prestige pricing policy fit into a marketing mix, Marketing Management

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How does a prestige pricing policy fit into a marketing mix

Question: 1. How does a prestige pricing policy fit into a marketing mix? Would exclusive distribution be necessary?

2. Cite a local example of odd-even pricing and evaluate whether it makes sense.

3. Cite a local example of psychological pricing and evaluate whether it makes sense.

4. Distinguish between leader pricing and bait pricing. What do they have in common! How can their use affect a marketing mix?

5. Is a full-line pricing policy available only to pro-ducers? Cite local examples of full-line pricing. Why is full-line pricing important?

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Marketing Management: How does a prestige pricing policy fit into a marketing mix

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Marketing Management: How does a prestige pricing policy fit into a marketing mix

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