How does a marketing decision support system mdss differ

Question

Question:

1. What does the phrase "exchange relationship" mean in relation to marketing?

2. A sales manager at ABC Services Inc. was required to track important marketing metrics each quarter. Give two examples of the marketing metrics this sales manager might report.

3. Tupperware uses a business model that relies on women running their own businesses as agents of Tupperware. Tupperware successfully exports to China and India.

Explain why these countries provide attractive markets for Tupperware.

4. How does a marketing decision support system (MDSS) differ from a marketing information system (MIS)? Why might a marketer want to use an MDSS in addition to an MIS?

5. What is the difference between green marketing and greenwashing?

6. How might a company in the B2B market use a private exchange?

7. A large chain amusement park sells tickets at its main gate for guests who are visiting the park for just that one day. The park also sells seasonal passes that can only be used on weekdays. What market segmentation is being implemented by the amusement park?

8. Why is reselling the customer an important part of the confirmation after the adoption of an innovation?

Answer 1

Answer in a plain word document paper, using Times New Roman font in accordance with the APA formatting. Question 1: Explain what does the phrase ‘exchange relationship’ signify in relation to the marketing? Question 2: The sales manager at ABC Services Inc. was needed to track significant marketing metrics each quarter. Give two illustrations of the marketing metrics this sales manager may report. Question 3: Tupperware employs a business model which relies on women running their own businesses as agents of the Tupperware. Tupperware profitably exports to China and India. Describe why such countries give attractive markets for Tupperware. Question 4: Explain how does a marketing decision support system (MDSS) distinct from a marketing information system (MIS)? Explain why might a marketer wish for to use an MDSS in addition to an MIS? Question 5: Describe the difference between the green marketing and green-washing?