1. How does a company decide among common stock, corporate bonds, and bank debt to raise needed capital? Does the type of industry a business operates in affect the preferred method of raising capital? If you were in charge of a high-growth, Internet-based technology company, which would you prefer? Explain.
2. An online advertisement linked to Nutri, a dietary supplement shop, was served to 73% of the customers on a sports enthusiast website that attracted 36,000 visits. A total of 460 clickthroughs were recorded. Nutri spent $710 on online advertising last month. One in 7 clicks resulted in a purchase.
What is the cost per impression?