Many brick and mortar retail outlets now have web sites. Pick one retailer (Talbots, Sears, JC Penny, Hobby Lobby, Toys R Us, Barnes & Noble, etc.) and complete the Web Analysis form. Also, answer the following questions:
How do you think the online site supports or complements in-store sales?
Does the advertisement you have seen for this store support the web site?
Are there specials and other deals that are only online? Explain.
Opinion: Do you think that major retailers today MUST HAVE a web presence? Why or why not.