How do you take a leading vegas brand and integrate it


Question: How do you take a leading Vegas brand and integrate it to India? Ask Neera Chanani. As head of Caesars Entertainment's (CZR) hospitality division for South Asia, Chanani has spearheaded the company's expansion into the region. Her job, which she says has the "energy of a startup with the backing of a global company," focuses on translating the non-gaming aspects of Caesars' hotels. "How do you develop a chain of these in a place that's an emerging market and make it culturally relevant?" Chanani is working on the answer.

 

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