Problem 1: Reading the articles Radio Advertising Versus Podcast Advertising
And The Future Of Digital Audio Advertising Belongs To Podcasts-And Radio
Discuss critically how do you see radio advertising changing in the future.
Problem 2: Reading The Power Of TV Advertising: Is It A Valuable Option For Your Brand? Discuss TV advertisement impact today.
Problem 3: Based on your understanding of video based advertisements from articles and reading " Why are you seeing so many Bad Digital Ads Now? And Coming soon to a streaming service near you: Ads how do you think digital advertisement would involve.
Problem 4: In the article Starbucks got an estimated $2.3 billion in free advertising from 'Game of Thrones' gaffe, and it wasn't even its coffee cup. Discuss your article in context of this week's reading related to alternate platforms/formats of marketing communications.
Problem 5: Describe an innovative OOH advertising you will create for a brand of your choosing. There must be an AR component (watch the Burger King and Pepsi ad for inspiration)