Assignment: Leveraging Big Data
Your task is to analyze the case study based on your research and conclusions regarding predictive modeling.
Begin by reading Big Data Use Cases: How PayPal leverages Big Data Analytics by DeZyre.
Some questions to consider as you research and analyze the case study are listed below.
• How do you see your personal shopping and online browsing history being used for predictive analytics?
• Is it just an inevitable part of our society's technology today or should it be restricted?
• Do you see an ethical dilemma based on consumer privacy?
• In your report, be sure to address the effects predictive modeling for data collection and analytics are having on our society, economy, privacy, etc.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.