To begin, McD's product managers must ask:
- How do you save and reposition the brand?
- What competitive strategy do you adopt?
- What products in the line do you eliminate?
- What products in the line do you revise/reintroduce/reposition?
- What products do you introduce as "new" to the line?
- What are the price points?
- What is the promotion and media mix?
- How much is the budget?
- What's the strategic and tactical plan?
- Where and how does the product strategy complement social media?
- How does McD's use social networking to target digital native and millennial consumers?