How do you know if your ad has been effective, Marketing Management

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How do you know if your ad has been effective

Q1. How do you know if your ad has been effective? What PPC key performance indicators (KPIs) would you use to measure your ad's effectiveness? List the relevant KPIs.

Q2. Ultimately, you want your ads to generate conversions. Is a conversion guaranteed to happen? Why or why not? Explain (what would generating a conversion depend on?).

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Marketing Management: How do you know if your ad has been effective

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Marketing Management: How do you know if your ad has been effective

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