Problem
You consult for Fortune Globule 500 companies and serve as a project lead for qualitative studies. A CEO of one of your client companies strongly prefers quantitative over qualitative methodology. In one of the meetings, you overheard him make a remark to another executive about the lack of trustworthiness of qualitative data sources and results. How do you help the CEO overcome this concern? Explain. Ensure to use two peer review articles with intext citation and page number for every intext citation. Both articles must be between 2017-2022. Both articles should have a doi, no permalink.