Assignment: Article analysis
Instructions:
Use the Article Analysis template below to answer the questions.
1) Title, publication,date, and author(s) of article:
2) Briefly and clearly state the main idea of the article:
3) List the important facts that the author(s) uses to support the main idea:
4) Identify weaknesses in its argument:
5) What point could be added to its thesis?
6) List any examples of bias, misinformation, or flawed reasoning that you found in this article.
7) How do you feel this article relates to marketing?
8) Write a personal review of the article making correlations if possible between theory and practice.
Article: Consumer Brand Marketing through Full- and Self-Service Channels in an Emerging Economy by Rajkumar Venkatesan, Paul Farris, Leandro A. Guissoni and Marcos Fava Neves.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.