How do you expect industry changes and technology advances


Problem

1) Using the case data and the CLV formulation provided in the textbook and slide decks, estimate the lifetime value of a Netflix customer for each quarter.

2) How do you expect industry changes and technology advances to affect Netflix? Are these expectations validated by the trend in Netflix's customer acquisition, customer retention, customer revenue, and CLV?

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

Attachment:- Netflix-UV.rar

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Marketing Management: How do you expect industry changes and technology advances
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