You are the Sales Director for an insurance company.Reflect on the following questions (sum up on 2.5 pages):
1. In your company, how do you determine the size of the marketing budget in your business unit? Are there other/better ways?
2. In your business unit, how do you prioritize and select customers? Which models and approaches do you use?
3. Which 5 marketing metrics (= key measures) would you consider to the most important for your own business unit?