Question 1: How do you determine the newsworthiness of an issue?
Question 2: Why is it important to use the "inverted pyramid" style and the "five W's" in a press release?
Question 3: What are some advantages and disadvantages of using the various types of media for a PR campaign?
Question 4: How is the effectiveness of public relations best measured? Explain your answer.
Question 5: What are three types of evaluation techniques used in PR? Provide examples of each.
Question 6: At what stage of the PR campaign should evaluation occur? Explain your answer.