Assignment task: What role does risk taking and image play in the success of a family business (or firms) entrepreneurial success?
1. Family Member Support/ Problems - How does this impact the image?
2. Business expertise and knowledge of all family members - How do you assure that the right family member is in the right job? Or can you? Explain.
3. How do you assess risk in the family-owned business? How does doing business with family impact the risk?