How do we maintain a healthy amount of ethnocentrism, a strong connection to the traditions and values that are ascribed to by the group, race, or culture of which you are a part, without being overly biased or making others feel you believe you are superior to them?
Beebe, S. A., Beebe, S. J., & Ivy, D. K. (2013). Communication: Principles for a lifetime, (5th ed.). New York: Pearson.