Problem
Country - Germany and product launch - Dare Maple Cookies.
Provide clear explanation below factors based on country and product mention above
1. History and geography
• How do they specifically impact business, trade, and consumers?
2. General economic conditions
• Be sure to consider average and scope of consumer income levels, currency, how this country compares to their region and the world
3. Market size and segmentation
• Include statistics (actual #'s) for country population, segments and key demographics, comment on market/segment size and opportunity overall and specific to this product (ie. which segment(s) would you target?)
4. Literacy and Education
• Summary info and only include details and stats if relevant and if they will impact marketing effectiveness
5. Government and Political Climate
• Review and consider parties, stability, consumer and business laws, and overall impact on business and consumer
6. Cultural Factors
• Consider all elements of culture and how these factors influence businesses and consumers and their behaviour and motivations.
• Comment on how culture might affect the acceptance of this product, or not
7. Technology
• How technologically advanced is this country? Consider and comment on consumer and business access to and use of technology.