Discussion Post: Understanding Strategic Differences
Select two companies in the same industry, either in service or in manufacturing. You can select industries such as fast-food, banking, healthcare, computer manufacturing, or auto manufacturing.
• Use the Internet to visit the selected companies' Web sites and collect the following information:
o Their mission statement,
o Target market, and
o Specifics of their product and service offerings.
• Then explain the differences between the companies' business strategies and target markets.
• How do their product and service offerings differ relative to their target markets and their overall strategies?
• Finally, how does their operations function support their business strategies?
• Try to explain how operations utilize specific organizational resources to support the business strategy.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.