How do the variables controllable by the firm


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Instructions

First, read the following business article from americanexpress website.

With the lemonade stand example in mind, answer the following questions:

o What uncontrollable variables might introduce complexity and difficulties as the lemonade stand starts selling in another city, another state, and another country?

o How do the variables controllable by the firm (e.g. the 7 strategies suggested) vary if the lemonade stand starts selling internationally?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Business Management: How do the variables controllable by the firm
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