Assignment
Choose two articles from the Argosy Online Library (Articles Attached), one that addresses Market Choice Strategies and one that addresses Market Expansion Strategies. Write an article review of approximately 4-6 pages answering the following questions:
• What are the main ideas of the two articles?
• How do the two articles relate to one another?
• Are the ideas in the articles contradicted by more recent thinking on the subject of global market entry strategies; for example, by the ideas in this module's text resources? Describe any contradictions you found regarding global marketing entry strategies in the articles.
• How will you apply the ideas in these articles to your course project?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Articles:
1. Competitive Market Choice Strategies in Multinational Marketing by Igal Ayal and Jehiel Zit.
2. MARKET EXPANSION STRATEGIES IN MULTINATIONAL MARKETING by IGAL AYAL & JEHIEL ZIF.