1. How do the stages of buyer readiness affect the composition of a product's marketing communications mix?
2. A stock just paid a dividend of $4. This dividend is expected grow at a constant rate of 3%. If investors require an 11% rate of return, what is the price of this stock using the Dividend Discount Model?
When would you use a vertical marketing channel?
3. A stock just paid a dividend of $4. This dividend is expected to remain constant. If investors require an 11% rate of return, what is the price of this stock using the Dividend Discount Model?