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How do the four characteristics of services apply to aitenb


Company Case- Airbnb : Making Hospitality Authentic

Questions for Discussion

8-18 How do the four characteristics of services apply to Aitenb? How does Airbnb deal with each chatacteristics?

8-19 Apply the service profit chain concept to Airbnb.

8-20 How does Airbnb differentiate its offer, delivery and Irnage?

8-21 How much of a threat Is competition to Airbnb?

8-22 Will Airbnb last as bog as Hilton Worldwide has? Explain.

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Marketing Research: How do the four characteristics of services apply to aitenb
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