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How do the factors influence consumer behavior

Discussion Post: Consumer Behavior

a) What roles do personal or demographic factors play in consumer/customer decision to purchase product or service?

b) How do these factors influence consumer behavior?

Provide your response to your discussion group for their feedback.

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: How do the factors influence consumer behavior

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