Discussion Responce
Instructions:
Follow-up posts are expected to be a minimum of two well thought out paragraphs.
Reference sources to support your discussion points, as appropriate (using proper citation methods for your discipline). These may come from the textbook or from independent research. Relevant and interesting graphics, Infographics, and videos are also encouraged.
Well thought out means: Organized relevant content, clarifies explanations, draws insightful conclusions that are thoroughly defended with evidence and examples and are clearly stated. It does not mean: "Hey Jim, nice post. I liked the part about....." etc. I count on you for critical thinking and analysis
Respond to the following two(following are 1) a classmate's original post 2) professorresponded to my post),
1) Discuss the product life cycle in relation to one Subaru product.
The life cycle of subaru product is the consumer want to have a larger space and seat for the car, the other reason is that Subaru losing traction with its products. They need to delevop a new model car to save his business.Secondly, Subaru produce"outback" sports utility vehicles(SUV) and continuely update the product. Lsatly, the "outback" product have poor sales in 2014,so they need to get a new product.
How do shifting consumer trends affect Subaru's products?
Because Subaru product positioning is for the American's family, so Subaru need to follow they are trends. For example if consumer need to more space in car, they need to be produce SUVs, if they need to new fashion, the Subaru need to have a new design. Otherwise they will lose a consumer.
Has Subaru remained customer oriented in its new-product efforts?
The Subaru still remained customre oriented in its new product efforts.They have website and phones to call the consumer and do the consumer research that knowing what opportunity missing in the marketing.
References
Kotler, P. & Armstrong, G. (2014) Principles of Marketing (15th ed.) Pearson
2) Thank you for sharing your analysis and explanation about Subaru's reasons for success!
Many businesses rely on surveys and questionnaires for research. What do you think is the value of observational and/or in-person research, as costly as it may be? Please explain.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.