How do retailers identify target markets


Assignment:

Q1. Find some examples of retailers that demonstrate the concept of the wheel of retailing. Explain the stages they went through and are in currently.

Q2. How do retailers identify target markets? Explain the major strategies by which retailers reach their target markets.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: How do retailers identify target markets
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