1. How do our sensory receptors influence our perception of a brand new car?
2. Motivation is an internal state that drives consumers to take action to satisfy their needs. Explain the five motives of Maslow’s hierarchy of needs in relation to a fine dining restaurant.
3. How does the classical conditioning theory influence a consumer’s decision to purchase a smart phone? To what extent do marketers of smart phones utilize cognitive learning and observational learning theories in advertising their products?
4. Explain consumers’ attitude toward organic food through the processes of cognition, affection, and behavior. Can the attitude be negative?
5. How would marketers utilize the concept of consumer personality in promoting a fitness center? Do you think the pitching of a negative self-concept in advertising is more convincing than pitching a positive self-concept?
6. Other than age, how does lifestyle relate to the marketing of a retirement home?