How do influencers and earned media impact brands


Problem

a) Did agencies have a role in today's international marketing environment?
b) What are the canadian unique considerations when fielding marketing tactics.
c) How do influencers and earned media impact brands, locally and globally?
d) Does personal selling have a role in global marketing?
e) Discuss big data/digital marketing and identify 3 issues.

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Business Management: How do influencers and earned media impact brands
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