Discussion Post: The STP Process
One assumption in marketing is that not all customers are created equal. Given that assumption, consider the following.
a) How do entrepreneurs use the segment, target, and position (STP) process to increase the probability of success of their new venture?
b) In your response, consider the ramifications and complexities of deploying scarce resources usually present in most new ventures.
c) Explain why this is important to consider and discuss.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.