How do emotions influence what customers are willing to pay, Marketing Management

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How do emotions influence what customers are willing to pay

Problem: Price Setting

There are multiple techniques available to marketing managers for setting prices. These techniques are structured and methodical. For this discussion, identify and describe three techniques and the environment or product circumstances for which they are best suited. Be sure to discuss the emotional aspects of pricing. How do emotions influence what customers are willing to pay for a product?

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Marketing Management: How do emotions influence what customers are willing to pay

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Marketing Management: How do emotions influence what customers are willing to pay

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