Discussion Post: Perspective
The balanced scorecard links performance measures across the following areas:
• The customer perspective ("How do customers view our company?")
• The internal perspective ("What must we excel at?")
• The innovative and learning perspective ("Can we continue to improve? Can we continue to create value?")
• The financial perspective ("How do we look to shareholders?")
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.