How do customer relationship management systems help firms, Operation Management

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How do customer relationship management systems help firms

How do customer relationship management systems help firms achieve customer intimacy?

Define customer relationship management and explain why customer relationships are so important today.

Describe how partner relationship (PRM) and employee management (ERM) are related to customer relationship management (CRM)

Describe the tool and capabilities of customer relationship management software for sales, marketing, and customer service.

Distinguish between operational and analytical CRM.

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