How do consumers begin to desire new consumer goods


Problem:

According to Frank and Parr, how do consumers begin to desire new consumer goods and fashions (Zukin and Maguire, 2004)? Group of answer choices Consumers are motivated intrinsically to express their authentic identity. Manufacturers reward consumers to try new products through advertisements and promotions. Manufacturers persuade consumers to buy new products by fostering organized dissatisfaction with current lifestyles and habits. Consumers seek out consumption products to reflect their class status and lifestyle as it changes.

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Marketing Management: How do consumers begin to desire new consumer goods
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