Homework: Social Media
This homework doesn't need formal paper. You can copy the question on the paper and answer each one of them.
Answer the following questions based on Chapter 8 and 9 of Tuten, T. L. & Solomon, M. R. (2018). Social Media Marketing (3rd ed.):
o What is social entertainment? What are the types of social entertainment?
o How do casual gamers differ from hardcore gamers? Are social gamers casual, a hybrid of casual and hardcore, or a new segment of gamer all together?
o What are the four major game genres? Provide examples of each. What is the distinguishing characteristic associated with each genre?
o What makes a game social? Explain the characteristics of social games.
o Explain the differences between pre-roll, post-roll, and interlevel in-game advertising.
o What is an advergame? How do we distinguish it from other social games?
o How is brand integration and immersive in-game advertising different from other forms of branding in social games?
o Why is brand sponsorship of video influencers so effective?
o What is the advantage of using original branded video content for marketing rather than advertising in other content?
o What is social music?
o How can entertainment brands leverage social TV?
o Explain the concept of purchase pals. Do you pull your offline and online purchase pals from the same pool of friends and family, or are they different somehow?
o How is social commerce related to e-commerce? In the future, will e-commerce be able to exist without social applications? Why or why not?
o What are the benefits that accrue to businesses implementing social shopping applications?
o What is the distinction between social shopping and social commerce?
o How are reviews different from recommendations? Why are ratings an important cue to include with a review site?
o Explain the concept of bounded rationality as it relates to social shopping.
o Which stage of the decision-making process is most affected by the dimensions of social commerce? Explain.
o What is thinslicing?
o Explain the six sources of influence prevalent in social commerce applications.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.