Problem: I am trying to address the question How do campaigns or organizations utilize social media to appeal to young voters? for a research project / paper for capstone in global conflict studies. How does this source relate in 100 words? Sherman, E., Schiffman, L. G., & Thelen, S. T. (2012). Young voters' trust of information and media sources: The 2008 US presidential election. Journal of Political Marketing, 11(4), 246-264.