Assignment task: HBS Case: Camera IQ and the metaverse:
Building Augmented Reality Brand Experiences
- How difficult/easy will it be for Camera IQ to scale? Why? What would be your priorities of you were Ferenci and Tsao? What can they do to accelerate the adoption of AREs?
- At this point in its growth trajectory, is Camera IQ finding and serving the right set of customers? Who should Camera IQ target? Why?
- Should Camera IQ launch a two-sided marketplace? What are the pros and cons of this type of product line expansion?
- Should Camera IQ launch a lower price tier product? Why or why not?
- What are the benefits and risks of camera marketing for brands? How might AR/VR affect brands' relationships with their consumers?
- Design an ARE for a popular brand. What are your goals and how will you achieve them?