Module Assignment - Free Vs. Paid Analytics Tools
There are many benefits and drawbacks to utilizing either free or paid Web analytics services.
Use the assigned readings of the week along with researching the Internet and submit a 2 - 4 page report that addresses the following:
• Describe the advantages and disadvantages of free and paid web analytic tools. Ensure that your description includes the advantages and disadvantages related to the following aspects:
o Available reporting
o Length of the tracking process
o Customization
o Provide two examples of how different companies have utilized free analytics services.
o Provide two examples of how different companies have utilized paid analytics services.
o Provide a fact-based opinion summarizing both types of tools with a description for which one is more advantageous?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.