Problem
A. What do you expect from an accommodation provider, as a leisure guest and as a business traveller? In each case, how well does AccorHotels and Airbnb meet your expectations?
B. How different are AccorHotels' and Airbnb's value propositions? What are the strength and weaknesses of their respective business models?
C. What are Airbnb's critical success factors? How sustainable are they?
D. Assess AccorHotels' business strategy. How effective do you think it is for competing against Airbnb? What else should AccorHotels do in order to enhance its competitiveness against digital disruptors such as Airbnb?
E. Could AirBnB disrupted by alternative hosting platforms? Who are the new kids on the block? How do they differ and try to compete with AirBnB? What is role of platforms like Tripadvisor, Booking.com, Trivago?