Assignment
Step 1: Record results (This should be 2 weeks or 1 week of collected data and metrics)
Step 2: Analysis
• What metrics (percentages and/or ratios) did you calculate and why?
• Attach Screenshots for all distribution channels and metrics.
Step 3: Reporting
• How did your plan change over the course of the project? Why?? (4-5 sentences)
• What did you do? What was your promotional plan?(4-5 sentences)
• What were your greatest challenges, successes, failures, etc. and what did you do as each occurred? (4-5 sentences)
• What did you learn with respect to setting goals for this mini campaign? (4-5 sentences)
• What did you learn during the experience that you could apply to future digital marketing projects? (4-5 sentences)
Step 4: Insight
• Create an overall summary of the successes and failures of your overall campaign.
• What changes could you make to various aspects of your planning, creation, and execution to increase the overall campaign successes?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.