Problem
I. What's the best question to discover customer emotions?
i. What emotions come up when you think about [problem]?
ii. I imagine [problem] makes you feel [emotion]. Is that true?
iii. Why would or wouldn't you use a product like [describe solution]?
II. What's the best question to discover your competitive differentiators and advantage?
i. What's not ideal about your current solution?
ii. What feature would you use more [Feature 1] or [Feature 2]?
iii. Have you ever heard of [competing solution]?
III. What's the best question to discover Early Adopters?
i. Do you consider yourself an Early Adopter?
ii. Why would or wouldn't you use a product like [describe solution]?
iii. When was the last time you tried to solve [problem]?
IV. Which of these questions will help you with positioning your offering?
i. Have you ever heard of [competing solution]?
ii. Why would or wouldn't you use a product like describe solution]?
iii. Tell me about the last time [problem] happened
V. What's the best question to identify traction channels?
i. How did you find your current solution to [problem]?
ii. Have you ever heard of [competing solution]?
iii. What product name do you prefer [name #11 or [name #2]?
VI. Which of these are good questions to ask in a problem validation interview with early adopters at this stage of the customer discovery process? (select more than 1)
i. Would you rather pay a higher one time price, or a lower subscription price to solve [problem]?
ii. What other challenges are you facing?
iii. Can I follow back up with you when we build a solution to problem?
iv. How often would you use a product like [describe your solution]?
v. Who else do you know that's experiencing a similar [problem]?