How did you come up with the idea


Persuasive Communication

Group Presentation I

Length: 5 - 6 pages (excluding cover page & bibliography)
Format: Double-spaced, Times New Roman 12-pt font, with 1" margin on all sides

Assignment Details:

You are required to persuade your audience to purchase/invest in a fictitious product/concept using known persuasive approaches. You have to be logical and realistic in your approach...in other words, you must make sense!

Invention: A phone sticker stuck to the phone, meant to be a "jam box" like sticker where it increases the volume of music beyond the phone's ability. This invention replaces having to carry an extra speaker with you due to the low music's volume on phone devices during an outing or a gathering

Focus more on "pitching" your product/concept. This assignment is meant to test your application of the theoretical concepts in a realistic setting. You can elaborate on the concept/s used in the paper. The 5-6 pg paper should include the following points:

1) How did you come up with the idea? What made you choose the product?

2) Why do you think your product/concept is saleable in reality?

3) What are the theoretical concepts you used in your presentation, and why?

Important:

You are required to include a bibliography (APA style), and also, use in-text citations, when required. The bibliography is not inclusive of the minimum length requirement (5 pages). Make sure you follow a proper essay format - introduction, body paragraphs, and conclusion. Also, remember to include a creative title

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Marketing Management: How did you come up with the idea
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