Assignment Task:
Watch the following video "How Did Yeti Get Started?" on YouTube and answer the questions provided. As you watch the video, think about the strategic moves involved with Yeti to improve the company.
Yeti Video Questions
1. With the Cortec takeover of Yeti in 2012, Cortec has expanded the Yeti brand and expanded the product line from core coolers to what other accessories?
2. The target market for yeti was broadened for their products to everyday users.
- What was the original target audience?
- Describe the target audience shift during this strategic change?
3. Yeti distributes its product through wholesale and direct to consumer channels.
- What is the "split" between the two channels? (for example 50 - 50)
- Who are the biggest wholesale partners for Yeti?