Problem
Marketers often target consumers before, during, or after a trigger event, an event in one's life that triggers change. For example, after having a child, new parents have an increased need for baby furniture, clothes, diapers, car seats, and lots of other baby-related goods. Consumers who never paid attention to marketing efforts for certain products may now be focused on ones related to their life change.
Directions:
1) Conduct a personal interview with your parents (either mother or father) on the events that triggers them to purchase products and change their buying behavior.
2) Lists their answers and make a follow up questions on how did their buying behavior affects their way of living.
3) Can someone make an interview script with possible answers and follow up questions also?